In 1952, Gaby Aghion, an Egyptian-born Parisienne and a bohemian spirit founded Chloe. Rejecting the stiff formality of 50s fashion, she created soft, body-conscious fashion from fine fabrics and dubbed it "luxury pret-a-porter." From the beginning, Chloe has stayed in sync with the youthful, modern, and slightly audacious mood of Paris by hiring and developing new, young talents to design the collections.